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Publié : 15 mai 2015
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Corporate Social Responsibility

Cette proposition de séquence est présentée ici à titre d’illustration du travail qui peut être mené en DNL (Discipline Non Linguistique) dans les classes européennes.
Merci à Mme Rubin (Lycée Maupassant - Fécamp) d’avoir accepté que son travail soit publié.

Lesson goals

  • explain what CSR (Corporate Social Responsibility) is
  • quote several forms of CSR
  • explain why CSR is important for companies



What is an organisation ?
Private companies, Public companies and associations.
It’s logical to get interested after that in the “why” the organization exists.

Stakeholders :
Groups such as suppliers, employees and the community are known as the stakeholder groups because of their links with the organization.
A stakeholder group both has an effect on and is affected by the decisions on the firm.
The notion of CSR is linked to this concept of stakeholder because it refers to how it treats its stakeholder groups.
(The Stakeholder concept appeared in 1984 in “Strategic Management : a stakeholder approach” by Freeman)


  • Working on a video : oral comprehension (spotting and connecting keywords from what you hear) + describing and commenting on pictures (video= words + pictures), locating elements in the pictures and deriving information from them.
  • Working on a text : spotting and connecting keywords from a text, spotting syntactic elements (subjects and complements : whom or what are we dealing with + verbs : what happens ?), summing up and commenting on a text.
  • Interacting : comparing information with other groups
  • Speaking : presenting, summing up information + acting out in front of an audience.

Linguistic tools (a few examples) :

  • Methodological vocabulary in order to locate elements (among which prepositions)
  • Agreeing, disagreeing (words and structures)
  • Comparing (superlatives, comparative structures)
  • Giving one’s opinion (words and expressions)
  • Corporate specific vocabulary to be used in class.

Lesson plan

LessonStepsSkillsRessourcesClassroom configuration
1 Lesson presentation Oral comprehension Students worksheet Individually
Specific vocabulary Vocabulary Vocabulary worksheet
Vocabulary -  voir en grand cette image

Examples of 3 aspects of CSR Oral Comprehension Video : CSR Coca Cola in Israel Groupwork
Groups of 3-4 students
3 kinds of groups working on responsibilities towards the clients, society and the planet
2 Examples of 3 aspects of CSR Speaking in front of an audience Video : « CSR Coca Cola in Israël » 1 speaker and 1 secretary for each group
Stakeholders and CSR
Limits of CSR
Written comprehension 2 texts :
« Coca Cola stakeholders » and « Coca Cola greenwashing »
Half the class, text 1 and half the class, text 2
Read individually
Work in pairs to answer questions
Share answers
Homework Create a crossword with specific vocabulary Vocabulary and digital skills Puzzlemaker Individually
3 Building up Vocabulary Crosswords created by the students Exchanging crosswords
Rehearsal Speaking and interacting Videos and texts seen previously Pairwork : Interview between a business journalist and a business teacher
4 Oral assessment Speaking in front of an audience Assessment grids (pupils and teacher) Oral presentations in pairs + peer assessment in pairs