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    Publié : 15 mai 2015
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    Corporate Social Responsibility

    Cette proposition de séquence est présentée ici à titre d’illustration du travail qui peut être mené en DNL (Discipline Non Linguistique) dans les classes européennes.
    Merci à Mme Rubin (Lycée Maupassant - Fécamp) d’avoir accepté que son travail soit publié.

    Lesson goals

    • explain what CSR (Corporate Social Responsibility) is
    • quote several forms of CSR
    • explain why CSR is important for companies



    What is an organisation ?
    Private companies, Public companies and associations.
    It’s logical to get interested after that in the “why” the organization exists.

    Stakeholders :
    Groups such as suppliers, employees and the community are known as the stakeholder groups because of their links with the organization.
    A stakeholder group both has an effect on and is affected by the decisions on the firm.
    The notion of CSR is linked to this concept of stakeholder because it refers to how it treats its stakeholder groups.
    (The Stakeholder concept appeared in 1984 in “Strategic Management : a stakeholder approach” by Freeman)


    • Working on a video : oral comprehension (spotting and connecting keywords from what you hear) + describing and commenting on pictures (video= words + pictures), locating elements in the pictures and deriving information from them.
    • Working on a text : spotting and connecting keywords from a text, spotting syntactic elements (subjects and complements : whom or what are we dealing with + verbs : what happens ?), summing up and commenting on a text.
    • Interacting : comparing information with other groups
    • Speaking : presenting, summing up information + acting out in front of an audience.

    Linguistic tools (a few examples) :

    • Methodological vocabulary in order to locate elements (among which prepositions)
    • Agreeing, disagreeing (words and structures)
    • Comparing (superlatives, comparative structures)
    • Giving one’s opinion (words and expressions)
    • Corporate specific vocabulary to be used in class.

    Lesson plan

    LessonStepsSkillsRessourcesClassroom configuration
    1Lesson presentationOral comprehensionStudents worksheetIndividually
    Specific vocabularyVocabularyVocabulary worksheet
    Vocabulary -  voir en grand cette image"

    Examples of 3 aspects of CSROral ComprehensionVideo : CSR Coca Cola in IsraelGroupwork
    Groups of 3-4 students
    3 kinds of groups working on responsibilities towards the clients, society and the planet
    2Examples of 3 aspects of CSRSpeaking in front of an audienceVideo : « CSR Coca Cola in Israël »1 speaker and 1 secretary for each group
    Stakeholders and CSR
    Limits of CSR
    Written comprehension2 texts :
    « Coca Cola stakeholders » and « Coca Cola greenwashing »
    Half the class, text 1 and half the class, text 2
    Read individually
    Work in pairs to answer questions
    Share answers
    HomeworkCreate a crossword with specific vocabularyVocabulary and digital skillsPuzzlemakerIndividually
    3Building upVocabularyCrosswords created by the studentsExchanging crosswords
    RehearsalSpeaking and interactingVideos and texts seen previouslyPairwork : Interview between a business journalist and a business teacher
    4Oral assessmentSpeaking in front of an audienceAssessment grids (pupils and teacher)Oral presentations in pairs + peer assessment in pairs